With the Kleine Zeitung their name is self-explanatory: Already in their year of foundation 1904 the paper appeared in its present handy format. The editorial staff is well trained in putting the small size at full advantage. Instead of using large unstructured text blocks they present their information within a clear structure. Breakers, quotations, infographics and info boxes ficilitate the intake of information.
An especially innovative feature is their appealing presentation of topics: Instead of producing lengthy articles of their own they let individual characters get a word in and show their portraits.