Presso.
Europe's Best Designed Newspaper in the category 'weekly newspaper'. Presso uses a great number of elements that are typical of magazines, as it is aimed squarely at a young target group.
Jury-Statement
Kauppalehti is an imaginative newly designed weekly from Northern Europe. With its short articles and generous double pages containing longer articles and large picture it resembles a magazine. The visual language is aggressive. The paper rather aims at a younger target group.