Europe's best designed newspaper in the category 'local newspaper'. Journalism is a craft: This newspaper is highly professional - despite its small circulation.
"The Mayo News" was awarded in the past in various categories. The present redesigned appearance shows a very modern newspaper. Local topics are presented in a highly professional way, the font for headlines is elegant, the page make-up clear. Highlights are panoramic pages with large photos and articles with service boxes. "The Mayo News" conveys the overall impression of a newspaper strongly attached to its region and readers.
Masthead.The somewhat hard appearance of the masthead underlines the newspaper's orientation towards news.
Front Page Story. It is indicatesd by the three-deck headline and subhead. This offers enough space to hint at the pivotal aspect of the topic. The bodycopy follows without a lead.
Typography. The Poynter is used for headlines, the teasers below the masthead appear in the Helvetica. The Poynter creates a reliable and elegant impression. Their choice of fonts makes them stand out agains other Irish newspapers.
Lead Photo. The first day of school is rendered by this detail shot. Dylan Horan is the the name of the first-grade pupil who is treating himself to a little break. "And this is the first day of school...," reads the capture underneath.
Amount of Topics. Four topics are indicated on this front page .Its character as a news page is underlined by the rather large amount of bodycopy.
Election Results. This double page featurs election results. The inserted photos show details from the counting procedure. The large figures and coloured spaces help the readers to find their way to the individual results.
Picture Page. This page is a perfect example of a careful distribution of white space and photographic cut. It proves that not only national newspapers are capable of a professional layout, but also local papers. Photographic cut and white space are elements of the craft of journalism.
Panoramic Sports Page. This sports page is especially impressing because of its lead photo. Its dynamic cut runs over the double page and serves as a link between both sides. The beginning of the article on the left is marked by the sportsclubs' coats of arms, the score, and the author's name together with a small portrait. The small photo at the bottom and the service box serve as a substitution for breakers. The article on the right presents an outlook on the next game. The cut of the photo on the bottom right has an interesting effect as it seems as if Mayo's manager was leaning against the column.
Visualization. The topic is children with overweight. The choice of the motif and the photographic cut are perfect for a visualization of this topic. The readers are virtually drawn into the text, an effect which is further supported by the skillful combination of photo, headline and lead.
Choice of Topics. This double page is devoted to the topic tourism. Readers and tourists are being invited to submit their opinions via email. The bottom part of both pages contains positive and negative opinions concerning tourism in this region. The map on the left shows the touristic attractions, the photo block on the right depicts the seven main sights of Mayo. Their names are inserted in the photos against a black background.
Information on the Newspaper
The newspaper in tabloid format has a print run of 10,751copies. The circulation number has risen by 500 copies since 2005. They employ 12 journalists, 6 photographers, and 8 layouters.