Europe's best newspaper in the category 'weekly paper'. Their presentation of news is easy and relaxed, their infographics are highlights.
"Welt am Sonntag" is a telling example of a Sunday paper. Other newspapers in this category appear either rather news-oriented, tabloid-like or difficult. This newspaper's team manage to present news and entertainment in an easy and relaxed way. Clarity is achieved by a division into ten sections and a strict hierarchy of articles.
Masthead. The blue banner in the masthead is a wonderful eye-catching device for the upper part of the front page. The font with its respectable touch is broken up by the linking word "am" in italics which lends the masthead a playful note.
Blue. The colour blue signalizes weekend, leisure, and a blue sky. Blue, by the way, is the most popular colour at all.
Front Page Story. It is marked by the three-deck headline and the font size. The integrated photo breaks up the straight two-column article.
Lead Photo. The lead photo does not normally belong to the front page story. In order to separate the individual articles and corresponding photos from each other dividing lines are used. The white space around the lead photo gives the newspaper an upmarket touch.
Advertisements. As can be seen, advertisements are perfectly adjusted to the overall layout.
Typography. Headlines are set in the Scotch, which is a rather serious set of type. But as no bold cut is employed they do not create the impression of strict news reportin.
Tables. The small column on the right leaves enough space for soccer scores.Its design makes for good reading.
Cut-out Pictures. Sectional front title, cut-out picture and the advertisement on the bottom right are well balanced. The cut-out picture does not project too far into the bodycopy.
Lead Photo.The headline is integrated into the photo. This is only advisable if the picture has a quiet monochrome background as in the example above.
Visualization. The topic "Resistance against abuse of power" is visualized by a clenched red fist. The illustration is overlaid by catchphrases like flyer campaign, protest song, burning of flags. To start a new section with a strong visualization is a skillful device.
Supplements. The centre of this double page features three photos, each of which presents an indivual project. The opening of each capture, printed in orange, is phrased like a headline: "This is what sausage looks like", "The adventure of a construction site", "Sweet experiment". The topic is research for children. The timeline in the upper part of the page demonstrates child development from the cradle to primary school in nine stages. The bottom part then presents three experiments that are apt for children. The supplements provide the readers with so much information that they will probably read the main article last.
Love for Detail. What a man has to observe when bying a shirt is being fully explained on this page. The arrangement of infographics and cut-out pictures show a love for detail.
Structuring. This article about coffee is supplemented by 14 items in the shape of paper cups, which is a good idea to break up the article into individual parts. In this way, the readers can decide for themselves which of the items they want to take in. Cup 1 shows different kinds of coffee and their countries of origin, cup 14 is about the art of reading coffee grounds.
Information on the Newspaper
"Welt am Sonntag" sells 402,832 copies and is issued in the Nordic format.The staff comprises a total of 400 editors working jointly for "Welt am Sonntag", "Welt", "Welt Kompakt", "Welt Online", "Morgenpost", and "Morgenpost Online".The layout department employs 30 people.