|
Front Pages. |
||
|
Standard front pages do sell badly at the kiosk. To increase sales figures lead stories need gripping visuals. |
||
 |
Special Investigation. "Irish Examiner" devoted one issue to the topic 'drug abuse'. The front page shows the portrait of an 18-year-old girl who died from a mixture of drugs. The caption reads, "Kim O'Rourke, 18, mixed methadone and sedatives for a cheap thrill. It was her first and last time taking drugs. She is just one of a generation lost to the scourge." | |
 |
Unambiguous Topic. A black square visualizes the stock market crash in the autumn of 2008 in a most striking manner. |
|
 |
Christmas Eve. "Aamulehti" suggests to the readers which organisations to donate money to on the occasion of Christmas. |
|
  |
For Retail Sale. "Neue Westfälische" produces two front pages per day - one for their subscribers and one for retail sale. The editorial staff''s comment: "Our concept does not only prevent falling sales figures, but manages to increase the sale by 3%." Successful topics are crime stories, sport reports and sensational local news. | |