Handy tabloid format, editorial content not featured in other media, a magazine-style layout: nrc next is a mixture of these ingredients. Its young target group took to this modern and innovative print medium straightaway. The paper was launched in 2006 and currently has a circulation of 90,000.
The content of nrc next is different from that of normal daily newspapers, because the editorial department goes on the assumption that readers have already picked up the latest daily news from other media. Accordingly, the newspaper gives preference to background, analysis and opinion. Also lifestyle and carrier feature more prominently. In the area of concept and design this newspaper can set the pattern for many other print media.
