The competition aims at improving the exchange of ideas on newspaper design and concept and at presenting new and creative solutions. As can be seen in this magazine, the printed newspaper has still some untapped potential which is of fered here for further use.

The printed newspaper still has potential for development. This becomes obvious when studying this magazine. In the areas of visualization and concept Europe's newspaper can still learn a lot from each other.

The objectives of the competition:
Laying bare trends: The results of the competition are meant to provide editors with the opportunity to rank their own product and, if necessary or rather advisable, improve it.
External effect: Newspapers, naturally, will report about their awards and, thus, gain prestige. The awards emphasize their effort for quality and this might attract more readers.

Forge of ideas: Publications in this magazine, in the yearbooks and on www.newspaperaward.org support creativity and search for new ideas.

• The standard of the design of the sent-in papers had to be clearly above the normal. Therefore, it was not enough to make a neatly designed newspaper, which quite a number of newspapers try to achieve.
• A high standard in the use of visuals, including photographic cuts, the size of photos and variation of formats is required.
• The layout has to be of professional quality. Block make-up and an unmistakable connection between text and picture have to be guaranteed.
• The layout of the pages should neither be too uniform nor too variable. If it is too uniform, it will be boring; if it is too variable, it might appear chaotic. Typographic elements have to be strictly used on all pages.
• The chief prizewinners, after all, are unconventional, distinctive and innovative in the widest sense in the use of their creative means.
  
  
  The competition has established itself quite well as it fulfils various functions.
  
  
• Presentation of trends: The results of the competition enable any newspaper makers to evaluate their own products and care for improvements.
  

• External effect: Newspapers will report about the awards they have won and, thereby, underline their own high standards. In doing so, they also advertize their own publication.
  

Jury meeting in Neuss (Germany)

The international jury of the 11th competition
The jury consists of 14 journalists, designers and scientists from nine countries: Norway , Sweden, Greece,
Belgium, Netherlands, Austria, Switzerland, Spain, and Germany .
Jury meeting in Neuss (Germany), from left to right:
Xymena Weiß-Gendera, Editorial Design, Germany
Michael Adams, Regional Director of the Society for News Design, Switzerland
Prof. Joachim Blum, Media Consultant, Germany
Walter Jensen, "Bergens Tidende", Norway
Martin Huisman, Art Director of "De Morgen", Belgium
Haika Hinze, Art Director of "Die Zeit", Germany

Jury meeting in Berlin (Germany)