Inside Pages with Advertisements.
There are creative possibilities of placing adverts. Editorial contributions and advertisements, though, should not compete with each other in their use of visuals.
U-Shaped Advert. The Russian newspaper "Sloboda" presents an interesting U-shaped advert: the picture of the Puma-advert actually covers the whole double page, but part of it is taken up by the editorial contribution with three columns on each side. It contains only few pictures and care has been taken no to interfere with the large photo of the advertisement. In this way both advert and article are identified as separate units.
Classical. "Politiken" from Denmark in the Nordic format features their editorial contributions on the upper half of the page so that each part is given their own space.
Modern. "Business Standard" from Romania of fers a very modern solution for the placing of adverts: they are surrounded by text on three sides and do not interrupt the reading process.
Successful. In "Deutsche Handwerks-Zeitung" a stack of coins is placed next to a large advert, an interesting means of drawing the readers' attention the the article on this page.
How to Place Adverts
Readers expect adverts which they regard as a useful source of informaion for their next buys. Large adverts are rather supposed to appear on the lower left than the upper right part of a page.
Adverts in the "Business Standard" from Romania are often found in the centre at the bottom where they attract more attention. A basic piece of advice is to keep photos away from adverts by empty lines to avoid interference.