Smålandsposten.
European Newspaper of the Year in the category 'local newspaper'. Its outstanding characterictic: spectacular reportages on local events.
Jury-Statement:
"Smålandsposten“ of fers a fantastically clear reader guidance through section heads and rubric headings. Their pictoral language is homogeneous as they use mostly their own local photos. Service for the readers is high on their list of priorites: service boxes, charts, and infographics are a taken-for-granted addition to their reports as well as the inividual journalist's name, email address and direct dial extension. Each section is stapled and therefore easy to handle.
All over Impression. This front page has a modern, information-based appearance. Local events are presented in such a way as to rouse the readers' curiosity for inside pages.

Number of Topics. The teasers on this page refer to six different topics. At the bottom there is room for an advertisment, above which a table of contents informs the readers about the different sections in this issue.

Masthead. It features an unspectacular sanserif font in caps and indicates clarity and presence.

Teasers. The space above the masthead shows two teasers accompanied by cut-out pictures, below there are three more teasers only constisting of texts but with a keyword for each in a red bar. The teasers further down on the page deal with the swine flu, corruption and destroyed art objects in a park.

Banner Headline. It is a combination of picture, infographics and headline and informs about the demographic development between 2006 and 2016 in different places in their distribution area. Only Växjö, where "Smålandsposten“ is published, is said to increase their population density .

Typography. Headlines are set in Antenna, a sanserif font with an exciting, dynamic and modern appeal. For bodycopy Greta Regular is used, a serif typeface which makes for easy readability .
Sectional Front page 1. "Dancing is of prior importance here" - this statement together with the photo lures the reader into the inside pages of this supplement, which is placed as a pullout in the middle of the paper.
Sectional Front Page 2. "Breakfast on your face", reads the headline to this story. The arrangement of cutout pictures at the top of the page looks quite interesting.
Motors on Friday. This double page, regularly published on Fridays, is devoted to a motorcycle fan and his Harley-Davidson. The vehicle and its owner are shown in a number of photos. It is typical of Scandinavian newspapers that an individual is put in the centre of interest, rather than a group or an institution. The text is relatively short, which is another distinguishing characteristic in comparison to German newspapers: In Scandinavia more emphasis is put on pictures.
Double Page. A series with different kinds of sport are being presented. This one is focussed on ice yachting. Next to the lead picture on the left there ar three smaller photos, whereas the right margin is left to sports news. The article on the topic is placed at the bottom of the double page, broken up by a lead-in and a quote.
Picture and Infographics. This double page deals with the number of people employed in forestry . The count in 1995 was 11,579, but in 2007 the number decreased to 2,721. The combination of picture and infographics has a dramatic and gripping effect, which is further supported by the red colour .
Information on the Newspaper
"Smålandsposten", published in the southwest of Sweden, has a circulation of 38,600 copies. It is issued in tabloid format and contains a daily pullout section such as a sports section or the TV programme. The editorial staff consists of 35 journalists, 6 photographers and 18 layouters.