„I“ informação.
European Newspaper of the Year in the category 'national newspaper'. The distinguishing features of this newly founded newspaper from Portugal are its break with tradition and innovative energy .
Jury-Statement:
"I informação" persuaded the jury through its special innovative approach. Newly established, the newspaper can start full of energy. It is precisely this that makes "informação" fascinating in all fields: Photography, page layout, alternative types of journalistic articles and innovative sections – completely focusing on the power of new ideas. All in all, a newspaper is evolved quintessentially, an all-round innovation. It almost goes without saying: The homepage www.ionline.pt has a similarly innovative appearance as the printed newspaper.
Masthead. In contrast to the classical newspaper with its representative name in the masthead, "Informação" has reduced its title to the single letter "i", which in itself points out the innovative path this newspaper has taken.

Headline. In the sample on the left the headline is put on a yellow background saying, "Which is the best school for your child?"

Visualization. The front page refers to a 16-page supplement on a nationwide school ranking. Of the five pencils in the picture one lead point is broken, a means to visualize the difference in the schools' educational quality.

Additional Teasers. At the bottom of the page teasers refer to four additional articles.

Poster. The front page of this issue is designed like a poster: the information is reduced to the essentials, the headline is not followed by bodycopy. The remaining topics appear in a subordinate position. The visual element has been chosen with utmost care: as pencils are usually associated with school they are apt to represent the school system which has been put to the test in this copy .
Front Page 2. Here, three different topics are treated with equal importance. The yellow block in the centre contains the table of contents. An interesting feature: circular photos and coloured circles reflect the dot on the letter "i".
Front Page 3. Here again, a single topic dominates the front page whose dynamics is achieved through the extreme photographc cut. A less convincing element, however, are the caps for the headline.
Radar Worldwide. With the newspaper being stapled, photos and infographics can be spread over two pages. The infographics on the pages above deal with the search for the Air France plane that crashed down near the Brazilian coast in June 2009. The boats and submarines appear as two-dimensiona l black and white pictures. Even with such visual elements the editors strive for innovative ideas. Other articles on the same double page deal with topics from Great Britain, the USA, China, Lebanon, and Spain, marking it as a page from the section 'worldwide politics'.
Sectional Front Page. The individual sectional front pages are all given a special design: posterlike and with unusual background colours, thus leaving the classical newspaper image behind and attracting a very young target group.
Radar Portugal. This section contains topical news items. The double page on the right is devoted to the topic 'swine flu', visualized by photos with people wearing protective masks, which have been painted individually. In this way the rather serious topic is given a humorous touch.
Information on the Newspaper
"I informação" was founded in 2009 with a circulation of 30,000. It appears in the half Rhenish format, is stapled and cut so that pictures and coloured spaces can be placed close to the margin. The newspaper employs 41 journalists, 2 photographers and 5 layouters.