- Amazing

For the fashion producer Boss this visualization of the topic underwear is very amazing. A fantastic idea. Another effective means is the large white frame and the white space within the motif. White space signalizes importance and puts both the ad and the advertized product into focus.

Normal car ads show cars from outside. Volvo, however, has chosen a sectional view showing the sheet metal and the airbags. The aspect of security is put in the foreground. A lot of white space guides the reader's eyes to the essentials.