- Eyes

Also eyes have an activating effect. This advertisement stands out from the page although too much material has been scattered over the face.

Eyes have an even stronger effect than faces. Thus, it becomes evident that not the position of the ad on the page is the most important factor, but the choice of activating and striking motifs.

This is a detail from the previous ad page. Here you can see that the main motif is accompanied by a number of other elements, arranged in a clear hierarchy.