Activation
- Emotions





Also emotions unfold their likewise strong potential in activating the readers' interest. This advertisement serves as a very good eye-catcher with its single gripping motif.




The face, the facial expression, the hands caressing the quality of the wool- all that leads to a successful emotional appeal. The diagonal in the photo adds to its striking effect.





A woman and a man - photographed from different perspectives and presented in different cuts and against a red background: What can be done more to arouse emotions? Another lesson to be learned from this ad: reduction to the essentials and no unnecessary texts.